Problem: A Brand Without a Clear Audience
A client had a vision but no clearly defined customer or experience. Without direction, their brand risked feeling generic—failing to connect with the right people in a meaningful way.
A client had a vision but no clearly defined customer or experience. Without direction, their brand risked feeling generic—failing to connect with the right people in a meaningful way.
Solution: Your Defined Customer Will Design Your Brand
Through strategic brainstorming, I helped them explore two potential brand identities, each tailored to a distinct customer journey. I crafted the stories, logos, merchandise, brand mockups, and accessibility-conscious design systems—demonstrating how branding shapes perception.
Through strategic brainstorming, I helped them explore two potential brand identities, each tailored to a distinct customer journey. I crafted the stories, logos, merchandise, brand mockups, and accessibility-conscious design systems—demonstrating how branding shapes perception.
Result: Informed Choices Clarify Direction
Inkling Literary Café became a quiet retreat for introspective book lovers, while Plot Twist Café emerged as a high-energy social hub. Brand clarity starts with understanding your audience—then every decision is simple.
Inkling Literary Café became a quiet retreat for introspective book lovers, while Plot Twist Café emerged as a high-energy social hub. Brand clarity starts with understanding your audience—then every decision is simple.
inkling literary café
A serene retreat for an introspective writer and book lover. Twice a week, it’s her little escape—a moment carved out just for herself. She drops into her favorite corner, warm mug in hand, finally exhaling as she flips open her Moleskine. The quiet hum of conversation, the scent of fresh paper and espresso—it’s exactly what she needs. Next time, she’s trying the lavender shortbread. But for now? A clean page, a few stolen minutes with the characters she swears she’ll bring back to life soon, and a reminder to RSVP for that local author talk hosted here next week. On the way out, she grabs a branded canvas tote to carry her favorite materials.
A serene retreat for an introspective writer and book lover. Twice a week, it’s her little escape—a moment carved out just for herself. She drops into her favorite corner, warm mug in hand, finally exhaling as she flips open her Moleskine. The quiet hum of conversation, the scent of fresh paper and espresso—it’s exactly what she needs. Next time, she’s trying the lavender shortbread. But for now? A clean page, a few stolen minutes with the characters she swears she’ll bring back to life soon, and a reminder to RSVP for that local author talk hosted here next week. On the way out, she grabs a branded canvas tote to carry her favorite materials.
plot twist café
This vibrant college duo lives for their #plottwist—group study sessions, writing “alone together,” or an excuse to conquer the café’s game shelf. Thursdays? Non-negotiable. A long table is dibsed for the group, a round of frothy pink lattes ordered. Food arrives mid-match: an intense round of betrayal and questionable alliances; now, "fries dipped in milkshakes, yes or no?" becomes the debate. On stage, the comedian calls playfully for some quiet. "But you're corny, and we’re caffeinated,” the last one in the lead teases back. They settle, tag the café in their TikToks, and eye the merch wall of rotating graphic tees before calling it a night.
This vibrant college duo lives for their #plottwist—group study sessions, writing “alone together,” or an excuse to conquer the café’s game shelf. Thursdays? Non-negotiable. A long table is dibsed for the group, a round of frothy pink lattes ordered. Food arrives mid-match: an intense round of betrayal and questionable alliances; now, "fries dipped in milkshakes, yes or no?" becomes the debate. On stage, the comedian calls playfully for some quiet. "But you're corny, and we’re caffeinated,” the last one in the lead teases back. They settle, tag the café in their TikToks, and eye the merch wall of rotating graphic tees before calling it a night.
Where ideas brew and ink flows—cozy, quiet, and full of literary inspiration. Visitors to Inkling enjoy a serene, immersive experience, sinking into armchairs, tucked into quiet niches, to read or write with their favorite coffee, away from the bustle.
Where creativity takes surprising turns—vibrant, collaborative, and unexpected. Plot Twist encourages conversation, with large communal tables, café seating, and a stage for performances, creating an exciting community hub.
Rapid brainstorm - Consultation, AI-assisted development
Rapid brainstorm - Consultation, AI-assisted development
Rapid brainstorm - Proposed palette accessibility verification
Rapid brainstorm - Proposed palette accessibility verification
Rapid brainstorm - Assets, niche submarket differentiation
