Problem: A Brand Without Clear Standards
A company was struggling with inconsistent branding across departments. With no dedicated external communications team, staff was using varied logos, messaging, and design styles—diluting the brand’s credibility.
A company was struggling with inconsistent branding across departments. With no dedicated external communications team, staff was using varied logos, messaging, and design styles—diluting the brand’s credibility.
Solution: A Unified Brand, A Practical Guide
I overhauled their branding and created a comprehensive corporate style guide—equipping staff with clear guidelines for logo usage, typography, color schemes, tone of voice, and visual consistency. The guide wasn’t just a document; it was a practical tool designed to be user-friendly and adaptable across teams.
I overhauled their branding and created a comprehensive corporate style guide—equipping staff with clear guidelines for logo usage, typography, color schemes, tone of voice, and visual consistency. The guide wasn’t just a document; it was a practical tool designed to be user-friendly and adaptable across teams.
Result: A Tool for Consistency & Confidence
A stronger, more cohesive brand presence that staff could confidently uphold. By empowering internal teams with the right tools, the company ensured that every external communication—whether a presentation, social media post, or press release—felt polished, professional, and unmistakably on-brand.
A stronger, more cohesive brand presence that staff could confidently uphold. By empowering internal teams with the right tools, the company ensured that every external communication—whether a presentation, social media post, or press release—felt polished, professional, and unmistakably on-brand.
