Problem: Disparate Audiences, One Social Destination
A theater needed to promote Mean Girls alongside its broader offerings, from preschool classes to teen drama camps. Each program had its own goals, audiences, and department leadership, making it challenging to create a social media presence that felt cohesive, strategic, and engaging—especially without professional photography.
A theater needed to promote Mean Girls alongside its broader offerings, from preschool classes to teen drama camps. Each program had its own goals, audiences, and department leadership, making it challenging to create a social media presence that felt cohesive, strategic, and engaging—especially without professional photography.
Solution: Unified Strategy, Distinct Messaging
By using intentional color palettes, grayscale imagery, and consistent typography, I created a structure that pleased department heads, resonated with multiple audiences, and made every post feel like part of a whole.
By using intentional color palettes, grayscale imagery, and consistent typography, I created a structure that pleased department heads, resonated with multiple audiences, and made every post feel like part of a whole.
Result: Strategic Design Bridges the Gaps
A high-impact, professional social presence that balanced the needs of different departments, clarified messaging for diverse audiences, and ensured the theater’s brand remained strong and recognizable..
A high-impact, professional social presence that balanced the needs of different departments, clarified messaging for diverse audiences, and ensured the theater’s brand remained strong and recognizable..
