project & program management
Asana – Task and workflow management
Trello – Kanban-style project tracking
Jira – Agile project management for dev teams
Monday – Customizable work and project tracking
Smartsheet – Spreadsheet-based project planning
market research
Google Analytics – Website performance tracking
Tableau – Data visualization for business insights
Looker – BI and analytics tool for large datasets
Nielsen – Consumer insights and media analytics
SEMrush – Competitor analysis and SEO research
Tableau – Data visualization for business insights
Looker – BI and analytics tool for large datasets
Nielsen – Consumer insights and media analytics
SEMrush – Competitor analysis and SEO research
customer journey & gtm
Lucidchart – Flowchart-based journey visualization
Miro – Interactive whiteboarding and collaboration
UXPressia – User persona and journey mapping tool
HubSpot – CRM and inbound marketing strategy
Salesforce – Data-driven enterprise CRM
Crunchbase – Startup and market trend analysis
Miro – Interactive whiteboarding and collaboration
UXPressia – User persona and journey mapping tool
HubSpot – CRM and inbound marketing strategy
Salesforce – Data-driven enterprise CRM
Crunchbase – Startup and market trend analysis
workflow automation
Zapier – Automation between/amongst apps
Make (Integromat) – Advanced workflows/analysis
UiPath – AI-powered process automation
MS Power Automate – Enterprise automation
Make (Integromat) – Advanced workflows/analysis
UiPath – AI-powered process automation
MS Power Automate – Enterprise automation
design
Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere, etc.) – Industry-standard suite
Canva – Rapid drag-and-drop design tool for teams
– Agile raster design/animation tool
Figma – Collaborative UI/UX and prototyping tool
Sketch – Vector design for web and app design
Lightroom (CC) – Photo editing and color grading
Capture One – Professional RAW photo processing
DxO PhotoLab – AI-powered photo enhancement
Corel/GIMP – Open-source Illustration and design
Affinity – Vector-based graphic design alternative
Canva – Rapid drag-and-drop design tool for teams
– Agile raster design/animation tool
Figma – Collaborative UI/UX and prototyping tool
Sketch – Vector design for web and app design
Lightroom (CC) – Photo editing and color grading
Capture One – Professional RAW photo processing
DxO PhotoLab – AI-powered photo enhancement
Corel/GIMP – Open-source Illustration and design
Affinity – Vector-based graphic design alternative
content scheduling
Hootsuite – Social media scheduling and engagement
CoSchedule – Marketing calendar/content planning
Buffer – Publishing and analytics for social media
Sprout – Advanced monitoring and automation
Later – Visual-first Instagram/Pinterest scheduling
Planoly – Instagram/Pinterest post planning
email/crm
HubSpot – Inbound marketing, automation, and CRM
Mailchimp – Email marketing and automation
Constant Contact – Email marketing and automation
Emma – Email marketing and automation
Marketo – Advanced marketing automation
Klaviyo – AI-driven email/SMS for ecommerce
Omnisend – Automated email/SMS/push notifications
technical & business writing
Word/Pages/Docs– Collaborative documentation
Notion – Internal wiki, notes, and structuring
Confluence – Enterprise team documentation
Hemingway – Readability and clarity improvement
Scrivener – Long-form speech content structuring
grants & fundings
Raiser’s Edge – Nonprofit donor tracking & mgmt
Foundation Directory – Grant research tool
GrantHub – Grant tracking & proposal mgmt
Foundation Directory – Grant research tool
GrantHub – Grant tracking & proposal mgmt
legal & policy
Westlaw – Legal research database
LexisNexis – Legal research database
Clio – Law firm case management
DocuSign – Digital contract management
hr, payroll & ats
Workday – HR, finance, and workforce analytics
ADP – Payroll and benefits management
BambooHR – HR for small and mid-sized businesses
Gusto – Payroll and HR automation
Greenhouse – Applicant tracking and recruiting
Lever – Talent acquisition and hiring software
ADP – Payroll and benefits management
BambooHR – HR for small and mid-sized businesses
Gusto – Payroll and HR automation
Greenhouse – Applicant tracking and recruiting
Lever – Talent acquisition and hiring software
budget & finances
Excel/QuickBooks – Cel-based data management
Xero – Cloud-based accounting software
NetSuite (Oracle) – Enterprise financial planning
SAP ERP – Enterprise resource planning for finance
organic reach
Google Console – Performance and indexing
Ahrefs – SEO audits, keyword research, and backlinks
Moz – SEO and keyword strategy tools
Screaming Frog – Website crawling and SEO audits
paid reach
Google Ads – Pay-per-click advertising platform
Meta Ads – Facebook/Instagram advertising
LinkedIn Ads – Professional B2B advertising
Twitter Ads – Promoted tweets/audience targeting
Upfluence – Influencer marketing platform
Aspire – Influencer outreach/campaign management
GRIN – End-to-end influencer relationship tool
ecommerce
Shopify – All-in-one ecommerce platform
BigCommerce – Scalable ecommerce solution
WooCommerce – WordPress-based integration
Magento (Adobe) – Enterprise customization
Yotpo – Customer reviews, loyalty, and referrals
Attentive – Mobile and SMS for ecommerce
^ I make cool playlists w my friends if you wanna check 'em out ;)